Last updated: 11/2/2024
Last updated: 11/2/2024
The podcast advertising market is growing, with many twists and turns in recent years. It is currently one of the go-to markets for marketers and brands looking to reach quality audiences.
Since introducing true crime shows in 2014, the podcast advertising market has grown in popularity and has become the battleground for brands and marketers. For this, understanding the nuances and changes in podcast advertising statistics and trends is more important than ever.
In this guide, we have scoured the web to compile essential statistics about podcast advertising. From podcast ads spend to podcast ads ROI and other general podcast ads statistics, here is the most important guide you need to get started.
The upward trajectory of podcast ads spending has been astounding, thanks to the steady increase in podcast listenership and the quality of audiences it attracts. Here's a breakdown of how advertisers are investing in podcasts.
Podcast Ads are taking their fair share of the global advertising market and there are many reasons why that is. Here are some important ones:
We have learned the general scope of podcast advertising and how it blends with the online advertising market but how do listeners respond to podcast ads? Here are some stats about that;
There are host-read ads, programmatic ads, pre-roll ads, mid-roll ads, post-roll ads, dynamic ads, sponsored segments, etc. But, it's no news that some of these ad formats perform better than others. Here are stats about these ad formats;
In hindsight, the value of podcast advertising lies in its depth and ability to reach many listeners and the results it can drive. We will explore the number of money spent on podcast advertising, highlight the biggest spenders in the market, and podcast ads reach. Here are some stats demonstrating that;
Existing brands and new ones in the podcast advertising market are spending more money on podcast advertising and it’s a trend that seems to not dying soon. These stats are presented as a deep dive into the nuances and changes in podcast advertising to understand the landscape of podcasts in the digital audio advertising industry.
As podcasters, you can read everything about podcast ads, from podcast sponsorship to its best practices, but the best result comes from actually growing your podcast to be part of these big earners. By using Podsqueeze to accelerate your podcast marketing and repurposing your episodes on social media, you can increase the popularity of your podcast and position yourself for bigger podcast ads revenue.
Create a free account to get started!
Podcast advertising has seen remarkable success in recent years, with many brands investing a significant of their marketing budget in podcast ads. This is because of the quality of podcast listeners who are highly engaged and actively seeking out content they are interested in. This makes them more receptive to advertising messages. Additionally, podcasts cover a wide range of topics and genres, allowing advertisers to target specific audiences based on their interests, demographics, and listening habits. If you're looking to keep track of your ad spend and measure ROI, download CoHost's free podcast ad planner.
Podcast advertising market has been steadily increasing year over year representing about 4% of the global advertising market. This market is projected to continue expanding in the coming years as the podcast landscape grows, increasing advertiser interest, and advancements in advertising technology.
BetterHelp is the biggest spender ($8,291,000) on podcast ads as of March 2024 and Amazon comes as close second ($4,851,300). These advertisers encompass a diverse range of industries and brands, each leveraging the unique benefits of podcast advertising to reach their target audiences.
Repurpose your podcast content with AI