50% of podcast listeners are aged 12 - 34 and interestingly, a striking 70.1% of Instagram users are between age 18 - 34. That means, Instagram is the perfect platform to bring more eyes and ears to your podcast.
But, how can you do this?
In this article, we'll walk you through actionable tips and strategies on how to successfully repurpose your podcast on Instagram. Some of the things you'll learn are;
So, if you're interested in getting more eyeballs to your podcast from Instagram using strategies that are working right now, this comprehensive guide and tips will come in handy.
Let's get started.
The answer to that is yes. In fact, one of the best promotion tactics for podcasters is podcast repurposing. However, podcast repurposing can take several forms depending on the social platform you want to share to.
And specifically, repurposing episodes on Instagram is a common strategy for podcasters and many content creators as it maximizes the reach and impact of the original episode.
Instagram has long been the go-to social media platform for content creators. With half of all internet users accessing Instagram every month, it provides an ideal space for podcasters to promote their content, cultivate a community, and network for cross-promotions and easily connect with potential guests for their show.
As a result, Instagram has become one of the most popular channels for brands to partner with niche influencers, making it a powerful tool for creators to monetize their content..
Also, the dynamism of Instagram features makes it an interesting choice for podcasters. From reels to stories, and live streaming, Instagram offers a wide range of features that align with what podcasters need.
Instagram is full of interactive features but here are 3 effective ways to repurpose your content on Instagram and how they capture the audience's attention.
2.4 billion people use Instagram every month and interestingly, 2.35 billion of them engage with reels. That means 97.92% of Instagram users engage with short videos and that's where your podcast clips come in.
Although a large percentage of the short clips on Instagram are of regular users sharing a part of their lives on the platform, content creators are also utilizing reels to increase their presence on the platform.
For example, Ali Abdaal has shared a reel for each of his previous 5 podcast episodes and hundreds of other creators are also tapping into this strategy.
There are two ways to make podcast clips - manually editing with traditional video editing software and using AI repurposing tools:
Here, you get hands-on with your podcast episode, manually cutting and editing intriguing segments to create shareable snippets. While this method grants you full control, it requires video editing know-how and a significant investment of time and effort.
If you're on the lookout for a user-friendly video editor that's both easy to use and comes with a free plan, we suggest trying Clipchamp by Microsoft. We have been using this video editor when we have specific video editing needs and the experience has been great. It works directly in your browser and covers most basic video editing features making it a convenient.
The other way to create your podcast clips quickly and professionally is using AI tools.
One among them is Podsqueeze, an AI co-pilot that automates podcast clip creation every step of the way. Instead of manually trimming, cutting, splitting, and finding interesting parts of your podcast episodes, Podsqueeze can help you with all that.
Create a free Podsqueeze account and click “Convert new episode”. You can search for your podcast or upload a video file directly.
Podsqueeze analyzes your episode, identifies key moments, and generates short clips and subtitles automatically.
Download your short videos with a single click, hover to your Instagram account and share.
Even though podcast clips are typically associated with video-based podcasts, the quest for visually captivating content on Instagram isn't entirely sidelined for audio-only podcasts.
With audiograms, you can feature a custom cover image and even a sound visualizer animation of your podcast audio along with captions. These audiograms are a nice replacement for podcast clips for creators with audio-only podcasts and work great on visual oriented platforms such as instagram and even Pinterest.
You can easily repurpose your audio-only podcast into audiograms with Podsqueeze. All you have to do is upload your podcast audio file and our clip maker will become an audiogram maker automatically.
You can then customize the aspect ratio, colors, or fonts to match your podcast's style - ready to be repurposed on Instagram.
Part of the pull of each podcast episode is that you'll make phrases, sentences, or statements that evoke emotions or convey a compelling message. That's where the quote image comes in.
Aside from the fact that 97.92% of Instagram users engage with reels every month, photo sharing is still a popular feature of Instagram considering that 66,000 pictures are shared on Instagram every minute.
As the old saying goes, “A picture is worth a thousand words”. But we believe that a picture with words could be worth more. And that's what quote images do.
The third best way on our list to repurpose your podcast on Instagram is a quote image, where you combine cool backgrounds with meaningful and inspirational quotes from your podcast episode.
To repurpose your words into shareable quote images, follow these steps;
Step 1: First, find quote-worthy statements in your podcast episode. This doesn't necessarily mean looking for Einstein-type quotes. Typically quotes that share personal stories or feelings, achievements, and insights within your niche tend to resonate well. Also, consider creating a full transcript for your podcast episode as it will make the process of findind quotes a lot simpler.
Step 2: Design your quote. There's no shortage of design apps out there for designing quote images but some popular choices are Canva, Adobe Spark, Quip, and Quozio.
Bonus Tip: If you want to create compelling quote images easily with one click, let AI do that for you! Simply upload your podcast episode to Podsqueeze and at the tap of a button, our Quote Image Maker will find captivating squotes in your episode and turn them into ready to share images for social media.
The timing of your content publication can impact its engagement and reach so It's advisable to stick to a schedule that maximizes the results of your posts.
According to Social Pilot, 6 am - 11 am (PST) is the best time to repurpose your content on Instagram. However, this can vary depending on the day of the week.
The best time to post on Monday is 9 a.m. to 10 a.m. The best time to post on Tuesday is 9 a.m. to 10 a.m. The best time to post on Wednesday is 5 a.m., 11 a.m., and 3 p.m. The best time to post on Thursday is 12 p.m. and 5 p.m. The best time to post on Friday is 9 a.m. to 10 a.m. and 5 p.m. to 6 p.m. The best time to post on Saturday is 8 a.m. to 12 p.m. The best time to post on Sunday is 10 a.m. to 2 p.m.
For your convenience, the above data has been converted into an image that can be saved on your phone for easy consultation.
There is so much to do as podcasters. From brainstorming, scripting, promoting, repurposing, etc, finding the creative edge to generate Instagram post ideas can be overwhelming sometimes.
Here's a weekly plan to ensure you never run out of ideas again.
Instead of a throwback Thursday, you can switch to “a-few-snaps” posts. Think of it like an advanced version of behind-the-scenes but with a focus on promoting your recent episode.
osts featuring a few snaps can take various forms. It might be a photo of your setup, a snapshot of you gearing up for your show, or a picture of you with your guest.
Here's a template you can use for captions to go along with it.
A few snaps from [the day the episode was live] episode where I discussed with [name of guest or speaker] on [what the episode was about]. We shared tips about [2-3 bullet points of what you discussed in the episode]. If you haven’t checked out yet, get the link in bio!
Here’s an example of a-few-snaps post in action;
Feel free to customize the template to fit your podcast episode theme.
Post the cover of your latest podcast episode and give your audience the heads up – it's live! Remember to spice up the caption with a hook and a call-to-action to draw them in and get them listening.
Here is an example:
What does it mean to be a good leader? Tune in to my latest episode with (guest name) to discover if you've got what it takes!
Also, do not forget to create a storie with a direct link to your episode, here is a short tutorial on how you can do it.
Share a short clip of your podcast episode highlighting an interesting moment that appeals to emotion or provides a tip or insight that might resonate with your audience.
Use Podsqueeze to easily generate clips with highlights from your episode.
Pick a compelling or inspiring quote from your podcast that hooks your audience into tuning in. Make sure to drop the author's name and the episode title where the quote pops up.
If it's a quote from your guest, send them a DM with the quote and suggest they share it on their feed or story.
You can also leverage Instagram's "collab post" feature by giving your guest a shout-out to participate; if they're on board, the same post will appear on both feeds or reels.
Share a second short clip of your podcast episode.
Share a carousel featuring the main insights and takeaways from your podcast episode. Leverage an AI tool like Podsqueeze to automatically generate a brief blog post condensing the highlights of your episode, then incorporate each section into an image and compile them into a carousel. This approach offers an engaging way to present a concise, easily digestible short article on Instagram, taking your podcast repurposing even further.
Still curious about the how, why, or what of repurposing your podcast on Instagram?
Here are our answers to some of the frequently asked questions on this topic.
Repurposing for Instagram broadens your audience reach, engages visually-oriented users, and maximizes your content's lifespan by leveraging a different platform.
Only choose key moments or highlights that resonate with your audience and convey the essence of your podcast. Not everything needs to be repurposed, focus on quality over quantity.
Absolutely! You can create visually appealing audiograms or quote images to share podcast highlights. However, you may need to tailor the content format to suit your audience's preferences.
Repurposing your podcast episodes on Instagram can be the right approach to grow your audience, increase your listenership, and attract valuable guests to your show. Some key insights that can guide you are mentioned above.
Interested in repurposing your podcast for instagram? Let Podqueeze AI do it for you and save hours of manual editing and brainstorming. Try it for free!
Repurpose your podcast content with AI