Best 15 Tools To Repurpose Social Media Content

94% of marketers repurpose content, and 65% say it’s the most cost-effective way to boost engagement—and they’re right. Repurposing is a powerful way to maximize your content’s reach without starting from scratch every time.

Just a few years ago, repurposing content meant spending hours tweaking posts for every platform. Now, with the right tools and strategy, you can work smarter and make your content go further, amplifying your message, reaching new audiences, and tailoring your content to fit perfectly with each platform’s style.

They help transform your podcasts, videos, or blogs into eye-catching, platform-ready posts that feel tailor-made for your audience. With the right tools, you can save time, stay consistent, and create content that truly connects.

So, whether you’re new to content repurposing or a seasoned pro, the tips and tools we are going to cover in this article will make your process smoother, more efficient, and even enjoyable.

Let's dive right in.

What Are Repurposing Tools And What Do They Include?

Repurposing tools are designed to break your content from its original state into other formats for sharing on other social platforms. This in turn can lead to increased visibility and discoverability.

Content repurposing can help maximize the value of your content by turning them into various formats, for various platforms, and various audiences.

Here is what a typical content repurposing tool includes;

• Video clipping - for turning long-form videos into shorter ones suitable for the short attention span of the average internet user.
• Social media adaptation - from content originally created for one social platform to adapt to other different social media platforms. For example, turning a video into a blog post or text-based post for platforms like LinkedIn, X(formerly Twitter), Reddit, etc.
• Transcription and captioning - for transcribing a video or audio into texts which can then be repurposed as blog posts, email newsletters,
• Multi-language support - for repurposing Spanish content for French audiences.
• Content extraction - like extracting voice from video and using it as a podcast episode.

These aren't all, there are several ways to repurpose your content for social media but below are other methods you can explore.

How Many Ways Can You Repurpose Your Content?

Here are ways you can repurpose your blog;

- Repurposing Your Written Content

While blog takes up a very big chunk of the internet content, video is the most engaged and consumed content format on the internet with social platforms investing heavily in it.

There's a big opportunity to tap into the world of video with your written content with a lot of cases to back this up.

For example, Brian Dean, founder of Backlinko, repurposed his blog post into a YouTube video and gained an extra +260k views on the video he repurposed from his blog.

That goes to show that there are users who are interested in your written content but they just want it in a different format, especially videos.

Additionally, you can convert your blog into audio and get it before audiences who are dyslexic, or vision impaired and can’t read through your wall of texts or visual content. This audio can then become a podcast that you can upload on podcast directories like Spotify, Apple Music, Castbox, etc.

Another example is how we repurposed our podcast interview with Rob Walling into a blog featuring the same insights he shared with us during the 25-minute-long podcast.

This makes us maximize our limited content (a podcast episode) in various formats (turned into a blog post) for various audiences (we searchers) across various platforms (Google and other search engines).

- Repurposing Your Video

Video is the most consumed content on the internet but other content formats are also doing incredibly well. Here are some ways to repurpose your videos;

• Repurpose your video into social media clips
• Convert your video into podcast episodes
• Turn your video into blog posts

Generate the transcript of your video to use as texts for various formats like emails, social media posts, etc.

Now that the question “How many ways can I repurpose my content?" has been answered, here are some tools to help you repurpose your content and save you the time and energy to spend on growing your presence on social platforms.

Top 15 Tools To Repurpose Content On Social Media

1. Podsqueeze

Standout Feature: Automate video or audio in a few clicks.

Podsqueeze is the perfect all-in-one content repurposing tool for all your podcast needs. From video repurposing, text repurposing, and audio repurposing, Podsqueeze can turn your video or audio into captivating content pieces that drive engagement.

It can turn your video into short clips, email newsletters, blog posts, and even compose social media posts for you with just a few manual touches.

Pros

• Generate show notes, transcripts, blogs, and newsletters with one click
• Tune the content generated to your needs
• Accurate repurposing with little human touch required
• An intelligent dashboard that’s easy to use and free of fluff

Cons

• Only 50 minutes of content can be repurposed on its free plan
• Podsqueeze might depend on the quality of the content input

Pricing

2. Flarecut

Standout Feature: Captivating script from blogs.

Flarecut is an AI-powered tool for repurposing your blog into short clips. This tool might not be an all-in-one repurposing tool but it sure covers everything you need to turn your blog into short videos ready to be shared on social media.

Additionally, Flarecut also allows you to generate video from just your text prompts, giving you the creative space to explore ideas and inspirations for your social media promotions.

Pros

• Ease of use and clear interface requiring only a few clicks (even for absolute beginners)
• Ability to find interesting parts of your blog and generate the perfect scripts
• Generate visually compelling videos from just any text prompt

Cons

• Single payment plan where you buy per 10 downloads
• Still not as advanced as big competitors

Pricing

3. Storyy

Standout Feature: Social media-specific content creation and scheduling.

Storyy is specifically designed to help marketers repurpose content for short-form video trends. You can take snippets of your long-form videos or written content and adapt them into quick, visually engaging clips for social platforms like Reels or Stories.

Storyy is a content team in your pocket; specifically designed to help any creator plan, edit, and distribute their content. Their team creates visually engaging clips from your raw content for long or short-form social media content

Pros

• Cutting-edge AI and human expertise
• Includes AI script creator and teleprompter app
• Easy-to-use

Cons

• Although a great value, It can be expensive.
• 24-48 turnaround time

Pricing

Starts at $287/month, $899/month, and $1599/month.

4. Blogify

Standout Feature: Automatic conversion of videos into SEO-optimized blog posts.

Blogify is a game-changer for creators who want to repurpose their video or audio content into written blogs. Its AI technology transcribes and structures your content into SEO-optimized articles, saving time and effort while being mindful of making your blog rank well on search engines.

Pros

• Saves time on content repurposing.
• SEO integration ensures discoverability.
• Supports multiple languages.

Cons

• Limited customization options for advanced users.
• May require manual adjustments for accuracy in complex topics.

Pricing

Lite ($15 per month), Basic ($20 per month), Premium ($40 per month), Business ($50 per month), and Enterprise ($100 per month).

5. Quso

Standout Feature: Real-time content collaboration and progress tracking.

Quso helps content teams repurpose large projects into smaller, manageable pieces by allowing real-time collaboration. For instance, a webinar recording can be segmented into blog posts, infographics, or social media carousels, ensuring maximum use of your primary content.

Pros

• Streamlined project management for marketing teams.
• Integrates analytics to measure performance.
• Intuitive user interface.

Cons

• Advanced analytics locked behind higher-tier plans.
• Limited integrations compared to competitors.

Pricing

Free plan available; premium starts at $13/month, $27/month, and $33/month.

6. Contentbot

Standout Feature: AI-powered tools for creating diverse marketing content.

ContentBot is perfect for repurposing long-form content into short-form pieces. An instance of its usage is using ContentBot AI to transform a detailed blog post into bite-sized social media captions, ad copy, or even email newsletters, giving your content a second life.

Pros

• Offers templates for ads, blogs, and emails.
• Fast generation of high-quality content.
• Customizable tone and writing style.

• Cons

• Occasional redundancy in generated content.
• Limited free trial output.

Pricing

Starts at $5/month, $15/month, and $25/month.

7. Milk Video

Standout Feature: Extracts key moments from videos for repurposing.

MilkVideo focuses on making your long-form video content more digestible by creating short, shareable snippets. This tool is especially useful for marketers looking to maximize their video content’s reach on social platforms.

Pros

• Automatically generates branded video snippets.
• Simplifies video editing for social media.
• Includes subtitle features.

Cons

• No advanced video editing options.

Pricing

Get in touch.

8. Contentfries

Standout Feature: All-in-one solution for content repurposing.

ContentFries takes the hassle out of repurposing long-form content by breaking it into smaller, platform-ready pieces. Whether it’s videos, articles, or podcasts, ContentFries ensures your content is tailored for maximum impact.

Pros

• Converts long-form content into smaller, platform-specific pieces.
• Includes tools for video editing and transcription.
• Supports multilingual content creation.

Cons

• Slight learning curve for first-time users.
• Occasional glitches with subtitle generation.

Pricing

Starts at $10/month and $19/month.

9. Outwrite

Standout Feature: Advanced grammar and style suggestions.

Outwrite helps refine your written content for repurposing into different formats. Whether turning a blog post into a polished LinkedIn article or converting casual writing into professional email copy, Outwrite ensures your content meets its purpose.

Pros

• Improves readability and clarity.
• Detects and resolves passive voice usage.
• Includes a plagiarism checker.

Cons

• Limited to English language only.
• Requires premium for advanced features.

Pricing

Free plan available; premium starts at $9.95/month.

10. Murf AI

Standout Feature: High-quality AI voiceovers for professional use.

Murf AI allows you to repurpose text-based content into professional audio formats, such as podcasts or voiceovers for explainer videos. This is especially useful if you want to reach audiences who prefer enhanced audio experience over reading.

Pros

• Realistic voice options in multiple languages.
• Customizable pitch and tone.
• Integrates with video editing tools.

Cons

• Voice options are subscription-dependent.
• May require technical knowledge for integration.

Pricing

Starts at free, $19/month, and $66/month.

11. Subly

Standout Feature: Fast and accurate automatic video subtitling.

Subly simplifies repurposing video content by generating accurate subtitles that make your videos accessible and engaging for a wider audience. You can even repurpose your content into multiple languages to expand your reach.

Pros

• Multi-language subtitle generation.
• Easy-to-use interface.
• Customizable subtitle appearance.

Cons

• Limited free usage.
• Advanced export options are available only in premium plans.

Pricing

Starts at $0.30/minute and $16/month.

12. Junia AI

Standout Feature: Data-driven content ideation for marketers.

Junia AI helps marketers brainstorm ways to repurpose existing content. For instance, it can suggest how to turn a blog post into a detailed infographic, a video series, or a social media campaign, ensuring maximum mileage from your ideas.

Pros

• Generates tailored content strategies.
• Offers niche-specific keyword suggestions.
• Easy outline creation for blogs.

• Cons

• May not cater to very specific industries.
• Can be overwhelming for beginners.

• Pricing

There's a free plan and the premium starts at $17/month and $30/month.

13. Vizard AI

Standout Feature: Automated video editing for professional results.

Vizard AI excels at repurposing raw video footage into polished clips ready for different platforms. Whether it’s turning a webinar into multiple short tutorials or creating highlights for social media, this tool handles it seamlessly.

Pros

• Simple drag-and-drop interface.
• Offers templates for various platforms.
• Detects scenes automatically.

Cons

• Limited customization for advanced editors.
• Occasional slow rendering times.

Pricing

Starts at free, $11/month, and $32/month.

14. Missinglettr

Standout Feature: Automated social media campaigns from blog content.

Missinglettr turns your blog content into automated social media campaigns, extending its reach over months. This tool is perfect for repurposing blog posts into multiple social media updates, complete with engaging visuals and captions.

Pros

• Saves time with pre-scheduled campaigns.
• Offers customizable templates for posts.
• Integration with major social platforms.

Cons

• Limited to blog-based content.
• Analytics features could be more comprehensive.

Pricing

Starts at Free, Solo ($19/month), and Pro ($59/month).

15. Screenapp

Standout Feature: Quick video transcription and summarization.

ScreenApp is an ideal video repurposing tool that provides accurate transcriptions that make videos accessible, understandable, and easily digested for people beyond your demographic. These transcriptions can then be transformed into blog posts, summaries, or social media quotes, ensuring you get the most out of your recordings.

Pros

• Extracts actionable insights from videos.
• Fast and accurate transcription.
• Supports exporting transcripts.

Cons

• Limited video editing capabilities.
• Not suitable for large-scale video projects.
• Pricing: Get in touch.

Wrapping Up

These tools aren't just functional but they are built with you (the user) in mind with every feature strategically crafted to make repurpsoing your content for social media a breeze.

Which of these tools are you going to add to your social medai tool suite for increased social media marketing productivity?

FAQs On Tools For Repurposing Social Media Content

1. Do you use AI for content repurposing?

Yes. AI is the new trend now for automating the repetitive tasks of content repurposing. With tools like Podsqueeze, Canva, etc taking the leading role, turning your content into various formats has become easy and fast.

2. Can you reuse long-form videos to make short?

Yes. In fact, that is one of the most creative ways to maximize the impact of your long video by using short videos to drive traffic to the long-form video. An option like Podsqueeze's Clip Maker Generator is a game changer for this action.

3. What features should I look for in a repurposing tool?

There are many features a social media repurposing tool should possess but here are some key features to look out for;

• Content conversion capabilities (text-to-video, video-to-text).
• Subtitling and transcription tools.
• Pre-designed templates for social media.
• Automation for scheduling and posting.
• Multi-platform compatibility.