As a podcaster, it can be challenging to keep your audience engaged and up-to-date on your latest episodes. That's where a newsletter can come in handy.
A newsletter is an effective tool for building a loyal following, promoting your podcast, and keeping your subscribers informed.
A newsletter can be used to keep your audience informed and engaged with your content. For podcasters, this can mean sending out updates on new episodes, exclusive content, behind-the-scenes information, and special promotions.
By sending out regular newsletters, you can build a loyal following of subscribers who are interested in your podcast and want to stay up-to-date with your latest content. This can help you establish a relationship with your audience and keep them engaged with your podcast over the long term.
But newsletters can also help you generate revenue for your podcast.
By including relevant ads and promotions in your newsletter, you can monetize your podcast and increase your income. This can include sponsorships, affiliate links, and merchandise promotions.
In fact, you can mention your newsletter as a benefit when pitching podcast sponsorships to brands. By featuring them in your newsletter, in addition to your podcast episodes, you can provide added value to their investment.
Newsletters are proven to be effective selling mediums, with highly engaged subscribers and a lot of businesses know it.
According to McKinsey, email marketing is 40x more effective at acquiring customers than Facebook and Twitter combined and 30% of marketers cite email marketing as the marketing strategy with the highest ROI, according to Statista.
A staggering 60% of consumers state that they have made a purchase as a result of a marketing message they received by email, according to OptinMonster.
In comparison, only 12.5% of consumers consider a buy button on social media as a purchase driver.
One of the greatest advantages of having a newsletter is its long-term value for your podcast and business. This is because your newsletter subscribers are people who have willingly signed up and are highly interested in your content. Having a community of targeted subscribers is one of the most valuable asset in marketing.
As your newsletter audience grows, you'll see an increase in podcast engagement and sales conversion rates as it is easier to sell to your newsletter subscribers than to the general public who listens to your podcast on platforms.
If you want to kickstart your newsletter, consider promoting it on your podcast, social media, and website. You can also offer incentives for signing up, such as access to exclusive content, early access to episodes, or special promotions. The sooner you start collecting highly motivated subscribers, the better.
Newsletter email services allow you to send email campaigns to a list of subscribers, who have opted in to receive your content. These services provide templates to help you design your newsletter, and often offer features like automation, segmentation, and analytics to help you optimize your email campaigns. You can use these services to manage your subscribers and send and track newsletters.
There are many newsletter services available to choose from:
Mailchimp is a reliable and popular choice. Its interface is quite intuitive, even for beginners, and it offers a free plan that allows you to import an email list of up to 500 contacts (and allows you to send 500 emails a day).
Some great alternatives to mailchimp are:
Mailerlite Mailerlite also offers a free plan for up to 1,000 subscribers and 12,000 monthly emails. It lacks some of the more advanced features of mailchimp, but it is probably one of the best alternatives for beginners.
ConvertKit ConvertKit offers a free plan for up to 1,000 subscribers (and unlimited emails) but offers fewer features and newsletter templates. For simple email newsletters, though, it is a great free alternative.
Brevo Brevo offers a free plan that allows you to add unlimited contacts but only send 300 emails a day.
With Podsqueeze, you can easily create various types of content for your podcast, including newsletters, with just one click.
By analyzing your podcast audio, Podsqueeze automatically identifies the main chapters and generates a compelling newsletter that you can send to your audience using an email service. Podsqueeze is a solution for streamlining your podcast content creation process and reducing manual labor by up to 100%. If you haven't signed up for Podsqueeze yet, you can create a free account and start exploring the benefits for your podcast content marketing.
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