8 Creative Ways To Repurpose YouTube Videos (Step-by-Step)

As a YouTuber, there will be times when you hit a creative block. Finding the momentum to keep going during this phase may seem far-fetched, but it is normal, and you can get over it by repurposing your older content in new creative ways.

Or, you may want creative ways to reach a wider audience without having to create new content from scratch.

Either way, this article will be your guide, holding you by the hands every step of the way on how you can repurpose your YouTube videos in 8 creative ways to reach a wider audience, maximize your impact, and connect with a diverse range of audiences across the web.

Plus, unlike most other content on the web, we will be giving you examples of YouTubers doing each method and the step-by-step process needed to get started on each one, that way, you won’t be left with half-truths (tell you what to do but not how to do it).

So, let’s begin.

Why Should You Repurpose Your Old YouTube Videos?

Repurposing your YouTube videos is a smart move to grow your influence, diversify your content platforms, and gain more audiences who are uniquely yours.

Here are some reasons why you should be repurposing your YouTube videos;

• Extended Reach: YouTube is a giant powerhouse with more than 2.6 billion monthly active users but most of those active monthly users are watching content from a small fraction of the top creators on the platform. So, as big as YouTube is, it can also be very small for smaller creators.

  But by repurposing your content, you can get more reach, audiences, and more mediums to share your repurposed assets, and not get boxed to just one platform.

• Cost and Energy Effectiveness: Creating content is costly and energy-consuming. A cheaper, yet effective way to create new content without going through the cost and energy is repurposing your content. You can build on what you already have and create newer ones in a more creative, unique, and subtle manner (just as we’re going to show you).

• Stay Relevant: Repurposing your YouTube videos into other assets can ensure you stay relevant beyond just a platform. For example, more than 15 million YouTube channels were banned in the first quarter of 2024 alone. Now, if any of the banned accounts have no other medium online, they’ve probably lost everything they’ve gathered on YouTube. Through repurposing, you can create a robust system of building relevancy across other platforms effectively.

Now,

How Can You Reuse Your YouTube Video?

It's important to mention that you can repurpose your YouTube videos on the YouTube platform and other platforms as well. The 8 steps below will be a mix of both approaches.

Here are they;

1. Turn Similar-Themed Videos To Ebooks

If you have been creating content on YouTube for some time now, you already have many videos to choose from. From your content, you can find similar-themed videos and turn them into an ebook.

For example, if you create content about podcasting and you have many similar videos that focus on a specific theme in podcasting, say, getting the right equipment, you can pull all the videos together and bring an ebook out of them.

So, how can you turn similar-themed videos into ebooks?

We will be using Podsqueeze – a social media repurposing tool for podcasters and video creators – to create the ebook with just some manual tweaks from you.

First, find videos with similar themes on your channel and head over to Podsqueeze to create an account.

On your Podsqueeze dashboard, click on the “Convert New Episode” button and select the option to “Upload video & audio”.

From your computer, choose a video at a time from the similar-themed videos you’ve identified.

Processing each video might take some time depending on the number and length of the similar-themed videos you selected. For example, if you selected 5 similar-themed videos with each having about 20 minutes duration, you can expect Podsqueeze to process everything within 30-40 minutes.

Now, after the selection of the video and the Podsqueeze AI has processed the content of the videos, it’s time to get your ebook assets.

Toggle over to the right side of your result page, there you can find a combined list of resources that make up the written assets of your video.

These are transcripts, show notes, and key takeaways. These assets are all that you need to make your ebook.

Copy and paste these and you’re set to get started.

Then, go over to a tool like Designrr - an AI-powered tool that can transform written content into professional-looking ebooks - and plug the assets you got from Podsqueeze.

Just copying and pasting the assets from Podsqueeze won't be perfect for your ebook. You’ll need to arrange, format, and add a little of your voice or tone to make the ebook natural and more like you.

After formatting, download your ebook from Designrr and there you have it.

There are several ways you can use your ebook. Some ways are;

• Sell as a premium resource
• Lead magnet for your other premium content
• Build your brand awareness
• Use as a giveaway to your fans, etc.

Additionally, if you want to take this to the next level, you can co-author an ebook with another YouTuber where you combine similar-themed videos on your channels together to form an ebook. That way, you can both promote it to your audiences, build relationships, and get more traction to your content. This can also be used to connect with bigger YouTubers, where you offer to do the hard work (which Podsqueeze and ebook tool name will do for you).

2. Repurpose Your Video Central Ideas on Forums

Another smart move is repurposing your video central idea as shareable tidbits on social media, particularly, forums like Reddit, Quora, and X. These tidbits are primarily focused on gathering social media engagements and regenerating buzz around your video.

You can get the tidbits of your video by watching it and jotting down key takeaways or let Podsqueeze generate a list of key takeaways for you.

3. Repurpose as Blog Posts

Next, and one of the most popular ways of repurposing any video content online is to turn them into blog posts. The way towards this is usually easy if you make your videos off scripts.

You can just copy and repurpose your scripts as blogs. But if you don’t have a script, the hard work has been done by the Podsqueeze AI - turning YouTube videos into text.

On your podsqueeze dashboard, click on “Convert New Episode.”

Click on “Upload Video & Audio” and select the video you want to convert to a blog post.

Allow the Podsqueeze AI to process the content of the video and after some minutes (depending on the duration of your video), you can get your content.

Hover down to the “Blog Post” card and expand on it to copy and paste or even tweak it to fit your voice and tone.

Pro Tip: As good as converting your YouTube video into a blog post may seem, the question is, where can you post the generated blog posts? You can use free publication platforms like Medium and LinkedIn articles.

They're both indexed by Google and can easily get ranked on search engines - driving traffic to your video and increasing your discoverability.

Read more: A unique step-by-step guide to repurposing your YouTube video into creative formats.

4. Create an Attention-Worthy Newsletter

Remember the first method on this list - converting your YouTube videos into ebooks? The ebook generated from that method can be used to increase the number of your email audiences and add more depth to your mailing list.

Repurposing your YouTube video into a newsletter also varies. For example, you can use the key takeaways card from Podsqueeze (or the one you generated yourself) as a newsletter. Or, you can use the dedicated “Newsletter” card generated on Podsqueeze.

Note: You can always tune any generated asset on Podsqueeze by using the “Tune AI” button. For example, you can ask it to be more formal or sassy.

5. Let Your Video Inspire Newer Videos

Older videos are always a goldmine of new content ideas. Finding these topic ideas from older videos may be a little tricky but it’s easy when you approach it from a creative perspective.

For example, instead of browsing through your videos and then watching each one and finding what the content of the video is, you can generate the transcript of the video. Then, go to an intelligent AI tool like ChatGPT to bring out the ideas hidden in your video.

Or, if you want an easier method (although broader), copy the video title of the video you want to get ideas from and paste it into a topic and trend generator tool like Podsqueeze Topic Finder.

The free tool will give you many ideas and what’s currently trending about your topic right now.

6. Carve a Podcast Out of Your Video

Podcasting is an industry with $2.6 billion in revenue by the end of 2026. With many videos already out there on your channel, you've done the hardest part. You just need to find a cool video-to-audio tool like Media.io to convert your YouTube videos into audio.

Alternatively, you can use Clideo to turn YouTube videos into podcast audio which can then be used across all podcast directories.

7. Find Quotable Quotes From Your Video

There are many instances where you were philosophical, logical, or just emotional. Those times, your words, speeches, or reactions might relate to and intrigue people more than you can imagine.

This is where this method of repurposing starts. To browse through your entire videos finding quotes will be a long stretch but the good news is. Podsqueeze can also do this for you.

On Podsqueeze, you can see your quote images among the asset cards on the result page after you’ve uploaded your video.

Toggle down to the “Video Clips & Images”. There you can find your quotes (about 3 if you’re on the free tier of Podsqueeze).

You can share these quotes as posts on the YouTube platforms itself and or on other social platforms like X, Instagram, Facebook, Pinterest, etc.

8. Snackable Bit-Size Videos Across The Web

You’re probably doing this already but it’s still worth talking about. A smart move at repurposing your YouTube video is converting your long videos into shorter clips. The goal here is for you to share the generated video on all the social platforms you are on that support short videos.

You can use these generated short videos to grow your X (formerly Twitter), Instagram, Pinterest, LinkedIn, and even YouTube.

Another creative twist to this method is using your short clips as visual tidbit answers. By that, we mean using short videos to answer any relevant question on social platforms.

For example, if any user or audience asks a question that you know one of your videos has genuinely answered the question, instead of replying with a link to your video (which could be seen as spammy), you can just convert that short part of your video where you answered the question into a short clip and use as a visual answer.

You can repeat this step for as many parts of your video as you want.

Podsqueeze has a short clip option you can use to get relevant short clips from your videos. Alternatively, you can use Animoto - an AI-powered video creation with templates designed to automatically match music, style, and transitions. (reach out to Eliza of Animoto)

Read more: Increase your reach by turning your YouTube video into TikTok.

Leverage AI For Streamlining Your YouTube Repurposing Game

Coming up with topic ideas for your YouTube videos can be a lot of work in itself, that’s why it’s important to have a streamlined way of promoting your YouTube videos and getting them before interested viewers. That’s what we have in mind when building the Podsqueeze – an AI co-pilot for repurposing, promoting, and streamlining your YouTube video creation.

Check out our features to see how easy your YouTube venture can become when incorporate a tweakable AI always at your workflow.

Over To You

And there you have it, 8 creative ways to repurpose your YouTube video into promotional assets that increase your audiences and also add more depth to your brand.

Which method are trying out first?